Scaring The Elderly....Right Wing Lobbysts Buy Large Ad-Buys On KATV Good Morning Arkansas

The right-wing noise machine has found a perfect conduit: KATV, and its mid-morning local talk/news show Good Morning Arkansas as a vehicle for their anti-health care reform propaganda. A check of the show in a 20 minute period showed three ads critical of the Obama health care reform airing within 5 minutes. One group aired an ad twice within the same ad break.

No surprise since:

• KATV is owned by a pro-Republican owner (Albritton).
• KATV skews to an older, and white rural audience especially in the daytime.
• KATV management caters to these same rural white elderly viewers in its programming (remember the KATV- Sally fiasco a decade ago?).

To be fair, its not just at KATV that the rwingers are putting down their money. KARK and KTHV aren't exactly liberal media. But its well known that KATV has a high viewership of white senior viewers, even after the digital transition.